President
Alex Lima
Co-founder of DashCity and founder of Glóbulo. Has positioned more than 600 businesses and over 30 territories on 3 continents. TEDx speaker and creator of the Healing Economy thesis.
Joint Office in Brazil · Florianópolis
Fromcreativitytohealing.
The UNESCO Chair on Sustainability (UNESCO-SOST) Joint Office in Brazil, hosted by Transcriativa, develops research, training and social innovation around the Healing Economy and Healing Territories, with happiness as a way to measure it.
Since1956
UNESCO-SOST Chair created at UPC
0
Joint Office centres in the network
0
Countries across Ibero-America
Since1982
Joint Office in Brazil created
To1990
Current mandate runs until
Who we are
Part of a global network, rooted in Brazil.
Created on 2 July 2022 and renewed until 1 July 2030, the Joint Office in Brazil is held by Transcriativa under an academic cooperation agreement with the Universitat Politècnica de Catalunya.
- 01
UNESCO
United Nations Educational, Scientific and Cultural Organization
- 02
UNITWIN / UNESCO Chairs Programme
A global network of universities advancing research and training
- 03
UNESCO Chair on Sustainability
UNESCO-SOST · Universitat Politècnica de Catalunya (UPC) · since 1996
- 04
Joint Office network
14 centres in 7 countries, from Medellín (2007) to today
- 05
Joint Office in Brazil
Held and hosted by Transcriativa · Florianópolis
The network
14 centres. 7 countries. One Chair.
From Medellín in 2007 to Florianópolis today, the UNESCO-SOST Joint Offices connect universities and institutions across Ibero-America.
Florianópolis
Transcriativa
Flagship project
National Happiness Research
Healing is the goal. Happiness is how we measure it. A nationwide study across companies, government and education, led by the UNESCO-SOST Joint Office in Brazil.
Flagship
“A happy mind is the most sustainable thing there is.”
2026
National research runs across the three areas
End of 2026
Results presented at the (re)launch of the Joint Office · date to be announced
2027
Research continues and expands to new areas
HappyCorp
Companies
Partner: Dashcity
HappyGov
Public sector and public servants
Partner: Dashcity & WeGov
HappyEdu
Schools and universities
Partner: Dashcity & IFSC
More to come
More areas may be added as the research grows.
UNESCO-SOST is in Brazil to measure the country's happiness.
Action Plan 2026–2027
What we are building.
Healing Economy & Healing Territories
The thesis at the heart of the office: moving from creativity to healing, with happiness as a way to measure it.
Barcelona 2027
A Brazilian mission to the UNESCO-SOST Chair at UPC.
The book
A publication on Healing Economy, released in open access.
500-city study
A national study of Brazilian cities through the healing lens.
Territorial Awareness Labs
10 labs with DashCity, turning data into decisions.
HappyGov with WeGov
Happiness and wellbeing in the public sector.
UNESCO-SOST House
The physical home of the Joint Office in Florianópolis, open to universities, government and companies.
Team
The people behind the office.
Executive Director
Thaynan Mariano
Founder of Ideia Labs and the Stun Game Festival. Master in Translation Studies (UFSC). Has implemented innovation governance in 4 cities and spoken in more than 20 countries.
Board Member
Dudu Gentil
Founder of DASHCiTY, the world's first Territorial Awareness Laboratory, and author of A IA e Eu — the book behind the New Thinkers movement.
Contact
Let's heal territories together.
Universities, governments, companies and communities: tell us how you would like to collaborate with the Joint Office in Brazil.
Founder Haus
Av. dos Merlins, 156, Jurerê Internacional
Florianópolis/SC, Brazil · 88053-370